Telgte NRW · Architecture · Brand · Research · Teaching

Design at the edge of discipline.

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Play with colour

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What I do

I translate complex brand narratives and research insights into cohesive visual systems and spatial storytelling.

Where to start

Three ways in.

Work

Brand design, spatial identity and design consulting. An identity is a structure, so it gets built from the ground up: first brief to final guideline.

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Brand Design

How brand identity takes shape through structure, rhythm and clear conceptual frameworks.

Spatial Narratives

Essays, project previews and visual studies on architecture, cities and cultural space.

Brand identities

Ready-to-sell identities: logo, colour, type and guidelines, sold once to one buyer.

Courses

Live online courses in English for professionals in Germany. German tax, brand and AI literacy. Small groups, real materials.

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German Tax Literacy 101

For those employed and with a freelance practice in Germany.

Build Your Brand 101

Brand identity for startups, freelancers and creative practitioners.

AI Literacy 101

Ethical AI integration for creative practices. EU AI Act literacy.

Research

Vernacular Branding, spatial imaginaries, and how technology reshapes heritage and urban culture.

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Vernacular Branding

A research publication on how everyday visual culture shapes brand identity.

Publications

Preprints on Zenodo, essays on Substack and articles on LinkedIn.

Le Corbusier’s Colors

Polychromy as a colour system for buildings and campuses.

Services

Design Strategy & Built Identity.

I view brand identity not as a decorative surface, but as a resilient structure: conceptually grounded and visually precise.

Corporate Identity
Design Systems & Styleguides
Storytelling & Content
Software & Product Launch

Brand Design & Strategy

Building a brand means constructing a consistent system. From the first brief to the final guideline document, with the intellectual depth of Vernacular Branding research.

Architectural & Design Consulting

10+ years of architectural planning, used to refine projects in the concept phase. Design-led consulting where brand meets space: what does the brand feel like when you stand inside it?

Editorial & Cultural Design

Complex information needs a clear structure. Formats that do more than convey knowledge: they curate it.

Let’s build something.

A conversation starts here, whether you have a brief or just a question. Replies within 2–3 business days.

[email protected]

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